Awkward and Painful

Tim Challies with a post on awkwardness. Warning - it's convicting and painful, but definitely worth reading:
"Awkwardness is a cultural phenomenon. Jump over to Google and begin to search for “awkward” and you’ll soon find lists, photos and videos of awkward everything—awkward family photos, awkward celebrity moments, awkward missed high-fives, awkward moments in history, and pretty much anything else that could possibly be considered awkward. 
Even my kids know what it is to be awkward. It is not unusual for them to blurt out in one of those moments, “AW-kward!” They don’t know a whole lot about how life and relationships work, but they do know that it’s uncomfortable when things have gone wrong. Awkwardness comes about, after all, when social situations do not go quite as we intended; it is that feeling of discomfort or embarrassment that arises when social desires and expectations are missed. 
So where did this cultural obsession with awkwardness come from? Why are we suddenly so concerned with it?"